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Broadcast’s shift to software-defined production

What does software-defined production actually mean in practice and why are broadcasters like SVT investing heavily in it?

In this new conversation, Daniel Alinder, CEO of Vindral, sits down with Dennis Buhr, Head of Production Technology at SVT, to discuss the shift from traditional broadcast infrastructure to software-based production workflows.

The discussion covers:

  • Why scalability and flexibility are driving the shift toward software-defined production
  • The transition from traditional OB vans and fixed facilities to remote production workflows
  • Current challenges around latency, compression, and audio synchronization
  • Why SVT believes the browser will play a central role in the future of live production