Video is taking over. Up until 2029, the compound annual growth rate of video streaming is close to 20%, as reported by Fortune Business Insight. Yet, the live experience of 2022 is not nearly as good as it should be, and it’s partially due to the inadequacy of established high-quality video codecs supported by the majority of devices.
In a joint effort to develop a royalty-free, alternative video codec, the Alliance for Open Media was formed, involving practically every influential tech company. Its founding members: Google, Intel, Microsoft, Meta, Amazon, Apple, Huawei, Arm, Cisco, Mozilla, Nvidia, Netflix, Tencent, and Samsung, are all heavy hitters, accompanied by many more promoting members.