The way we watch sports is evolving rapidly. In 2025, the number of U.S. viewers streaming sports events at least once a month is expected to exceed 90 million, up from 57 million in 2021. This shift highlights the increasing role of digital platforms in delivering sports content and underscores the growing importance of Direct-to-Consumer (D2C) models in the industry.
D2C represents a business model where content providers bypass traditional intermediaries like cable networks or third-party distributors, delivering their content directly to audiences through digital means. While it’s not a new concept, it is starting to gain traction. This approach has its benefits and is changing how audiences engage with sports, how content is produced and monetized, and ultimately how the industry evolves.
The benefits of D2C
Enhanced viewer experience
The D2C approach places consumers at the forefront of the content experience. The D2C model allows for interactivity and customization by removing some of the limitations often present in traditional broadcasting. Traditional broadcasts are frequently bound by rights ecosystems and predefined technical standards, while D2C platforms have greater flexibility to adopt new technologies. This flexibility enables organizations to implement features such as multi-angle viewing, real-time statistics, and exclusive behind-the-scenes content. Without intermediaries, there is more room to explore new approaches and adapt to audience needs
Greater control over content and revenue
Sports organizations benefit from a D2C strategy as it offers more control over their content. By cutting out the middlemen, these organizations retain more revenue and gain flexibility over broadcasting rights, monetization strategies, and content distribution. They can also offer the flexibility to create content tailored to specific fan bases. Fans of a particular team or league may have an interest in content such as training sessions, behind-the-scenes footage, or interviews with players and staff. While this type of material might not align with the broader appeal of general sports channels, it becomes highly relevant and valuable when delivered through a dedicated platform. This opens doors to innovative revenue streams, such as pay-per-view models, subscriptions, and tiered access to premium content.
A clear example of the potential for D2C platforms is evident in Major League Baseball’s (MLB) transition to D2C models for some of their teams which has expanded their market reach by over 200%- 300%. This demonstrates how D2C strategies can broaden audience bases and strengthen engagement through targeted offerings.
What d2c means for the future of sports broadcasting
Innovative revenue models
Traditional broadcasting relies on advertisements and subscription fees shared between various stakeholders. With D2C broadcasting, sports organizations can implement diverse revenue strategies. From freemium models where basic access is free but premium features come at a cost, to exclusive partnerships with sponsors for in-app advertisements, the possibilities are broad. This flexibility stems from the fact that fewer intermediaries are involved in rights management and delivery. As a result, organizations have the same freedom to innovate with revenue streams as they do with technology, enabling more tailored and dynamic monetization approaches.
Technology-driven solutions
D2C platforms are supported by technologies such as streaming services and cloud solutions. High-quality streaming without latency, on-demand content, and reliable user interfaces are now essential components. Next-gen technologies like Media over QUIC (MoQ) are emerging, promising enhanced delivery of media content and ensuring seamless streaming experiences even during high-traffic events.
With its emphasis on personalized, flexible, and high-quality content delivery, D2C is growing, and changing how sports are consumed and monetized. Sports organizations that adapt to this model are likely to see improved viewer engagement, stronger brand loyalty, and sustainable growth in a competitive landscape.
Want to explore how Vindral can enhance your D2C sports broadcasting strategy? Send us a message, and we’ll schedule a meeting to talk more about our streaming solutions.