ATG has been active since 1974, and since then, ATG has been strengthening trotting and thoroughbred racing. Profits are reinvested in racing tracks around Sweden, training and breeding, prize money, and overall efforts for the Swedish horse industry.
The challenge: maintaining ultra-low latency, synchronization, and stability without reducing quality
ATG’s racecourses have close to two million visits yearly, with trotting races running 364 days per year. As a result, ATG offers betting on nearly 20 000 races each year. With the promise and commitment to providing a smooth gambling and viewing experience, a streaming solution that combines ultra-low latency, sync, and stability without sacrificing image quality is an absolute requirement. This is particularly important to adequately meet the rising expectations from viewers.
Traditional solutions have seen latencies of around 30 seconds, translating into a smaller betting window for users online. This results in less revenue for ATG and frustration for experienced users that are used to taking last-second decisions when placing a bet.
The solution: increasing quality and expanding the window for betting
As the warm-up of trotting horses is a central part of the preparations before a race begins, a lot goes into assessing the form of the horses. A horse moving its ears back and forth can be a sign of alertness. Additionally, a horse running straight with body and head is usually a sign of resilience and vigor. During warm-up, horses usually wear sturdy horseshoes, protecting their hooves. This may affect the step of the horse, making it appear stiffer. Altogether, this emphasizes the necessity of a crystal clear image for players to determine each horse’s form properly. Furthermore, with ultra-low latency, the betting window widens, allowing players to place their bets closer to the start of each race. In trotting racing, high volumes of bets tend to be registered as close to the race as possible. Hence, this marks a significant breakthrough, as it enables dedicated fans to approach each race with greater confidence.
The results: ATG delivering excellence
This further marks a considerable difference between Vindral Live, WebRTC, and LL-HLS, Chunked CMAF. WebRTC delivers streams with near real-time latency but poor video quality. Hence, it’s unsuitable for streaming trotting racing. Similarly, LL-HLS Chunked CMAF provides solid stability without guaranteeing either sync or low latency. Vindral Live provides ultra-low latency and sync without sacrificing quality.
Vindral Live allows viewers to follow the action from the racecourse on various devices, including ATG’s mobile app, desktop, web app, and Chromecast. All in all, high quality and ultra-low latency vastly improve the experience for players and ensure that ATG delivers on its promise.