In a recent interview published by iGaming NEXT, Tomas Agerberg, Chief Marketing Officer at Vindral, shares his perspective on how the live casino segment is evolving and what will define success in the coming years.
The conversation highlights a clear trend: player expectations continue to increase, both in terms of quality and immediacy. As live casino becomes more central to operator strategies, latency, synchronization and production efficiency are no longer peripheral technical considerations. They directly shape the player experience and influence how games are perceived.
Tomas discusses how production and delivery technology are becoming tightly interconnected. Studio workflows, automation, video compositing and global streaming infrastructure must operate as one coherent system. The ability to deliver high-quality, real-time playback while maintaining operational efficiency is increasingly what separates leading operators from the rest of the market.
These are areas where Vindral works closely with studios, operators and platform providers every day. As the industry continues to mature, open discussions around technical standards, scalability and performance become even more important.